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Real estate

Virtual tours, an essential asset for real estate

Virtual tours are now becoming a major player, not only in the cultural sector but also in real estate. They transform the way properties are presented and perceived, while meeting the new expectations of clients.

67% of people now expect businesses to include virtual tours on their website.

In real estate, this tool has become indispensable:

  • Internet users spend 5 to 10 times longer* on a website that includes a virtual tour.
  • In the United States, according to a NAR Realtor study, half of Americans* looking to buy or rent a property rely on virtual tours to select which properties to visit.
  • Real estate listings with virtual tours receive 87% more views* than those without.

What are the concrete benefits for real estate?

Save time and qualify prospects: potential buyers can explore each room remotely and only physically visit properties that perfectly match their criteria.

Attract more contacts: a property presented with a virtual tour generates more visibility and captures attention, increasing the number of inquiries.

Offer an immersive and reassuring experience: clients can instantly visualise themselves in the space, perceive volumes realistically, and understand the layout, which facilitates their decision-making.

Enhance your professionalism and innovative image: including this technology in your listings demonstrates your ability to adapt to new consumer habits.

Today, virtual tours are no longer just an added bonus. They are a strategic tool to sell faster, attract more clients, and optimise the user experience.